Shenzhen's first NBA Hoop Park opened its doors at K11 ECOAST in Shekou on June 1, promising to be a vibrant social space combining competitive basketball experiences with engaging events.

Launched by NBA China in November 2018, the NBA Hoop Park project provides basketball enthusiasts with professional competition courts alongside a wide range of events and competitions for the broader basketball community. To date, the NBA Hoop Park has established locations in more than 20 cities nationwide, reaching a fan base of over 7 million.

A rendering of the Shenzhen NBA Hoop Park at K11 ECOAST.

The Shenzhen NBA Hoop Park is the city’s first of its kind. It recreates the classic aesthetics of the golden era of NBA, and aims to become an offline hub for trending NBA basketball culture, weaving the sport’s influence into local fans’ everyday lives.

The venue will host various NBA-related events such as NBA player tours, NBA 3X tournaments, and watch parties.

NBA 3X is a 3-on-3 basketball tournament created by NBA China that combines competition, street culture, style, and energy. As the only official 3-on-3 NBA event on the Chinese mainland, NBA 3X offers basketball fans a platform to showcase their skills and compete. The competition advances from local venue contests through intense regional qualifiers, culminating in national finals where teams compete in open, elite, and women’s divisions.

The game-watching parties provide live game broadcasts and brand events, bringing together NBA fans and basketball lovers from across China. These gatherings feature professional commentary and engaging viewing experiences for the community.

Venue: Inside K11 ECOAST, Shekou, Nanshan District (蛇口K11 ECOAST商场内)

Metro: Line 12 to Taizi Bay Station (太子湾站), Exit B; or to Shekou Port Station (蛇口港站), Exit A