The NBA is set to further expand its presence in China with the official signing of the NBA Hoop Park Shenzhen Nanshan Zhicheng on April 25.

The signing, held at the SIC Shenwan Ruiyun Center, marked a significant step in the project’s development, focused on integrating “technology + sports” to create a unique basketball experience in the heart of Nanshan’s innovative landscape.

The NBA Hoop Park in Nanshan will be located at Nanshan Zhicheng, occupying the 7th floor of Building 4, boasting a total area of approximately 6,000 square meters, encompassing both indoor and outdoor facilities. The project is a joint venture between Dashahe Construction Investment Co. Ltd. and NBA Hoop Park.

In the future, the venue is slated to host a variety of events, including NBA star meet and greets, NBA 3X games, fan viewing parties, and 4 on 4 games, offering a multi-faceted experience for basketball enthusiasts.

The project aligns with Nanshan’s goal of establishing itself as a world-class, modern, innovative urban area. By promoting the high-quality development of the cultural and sports industries, the NBA Hoop Park is expected to contribute significantly to this vision.

NBA Hoop Park, a community basketball venue initiative launched by the NBA in China, has already made a substantial impact across the country. With over 20 venues in operation nationwide, it has cultivated a dedicated fan base of over 7 million and established 400,000 core communities.